Speak human again…
The business of communication has become more complex. It can also be more fun. Ordinary businesses are being confronted with a world barely recognizable from the old.
Conventional marketing is being supplanted by ‘peer-to-peer’ communications. Online, people will choose communities over brands or institutions every time.
You have to have something that’s worth adding to the conversations that are already going on (right now) without you. Listening and responding to friends and critics has never been so easy – or so important.
Some politicians have shown that they can connect with the public if they are able present an interactive human face – social media mentoring can enable your organisation to step up to the kind of level that Slugger’s readers demanded from one recent visitor to Northern Ireland:
